Available for new engagements

Turning ComplexChallenges intoSystemic Digital Products

From discovery workshops with your leadership team to a shipped, user-tested product your customers actually use.

Ilia Dichev
Ilia DichevStrategic Designer & UX Researcher
MSc Alumnus · ex Philips

Companies that I have worked with

Selected Work

Crafted for impact.

Crafted for impact.

Each project is a system-level challenge, researched deeply, designed deliberately.

RepAIr Platform
Design Research
UX / UI
Behaviour Change
RepAIr Platform
How can a platform shift consumer behaviour towards more electronics repair?
View Case Study
Shell Neighbour Grid
Market Research
Mobile App
Design Roadmapping
Shell Neighbour Grid
How can Shell Recharge Solutions accommodate for the increasing energy and EV charging demand by 2030?
View Case Study
Saeco Coffee Experience
UX Research
Smart Home System
Brand Positioning
Saeco Coffee Experience
How can coffee appliances act as assistants to optimize coffee quality?
View Case Study

The Case For Me

Why you should work with me

Why you should work with me

Not a CV. A set of three distinct advantages I bring to every engagement.

Academic Foundation

5 Years. Three top-ranked universities.

MSc in Strategic Product Design from TU Delft, ranked #1 in Europe for Industrial Design. Minor at Politecnico di Milano. BSc from TU Eindhoven, pioneering the intersection of technology and design.

MSc Graduate

ENTERPRISE COLLABORATION

Corporate to public impact.

Embedded at Philips DA, building end-to-end digital propositions alongside product and engineering teams. Commissioned by Techniek Nederland to lead a national platform that bridges 20+ industry organisations and the EU "Right to Repair" directive.

Cross-sector

Cross-Functional Mastery

Designer who speaks every language.

From running design sprints with Accenture and Deloitte, to producing KPI dashboards for Philips product leads, to building interactive Figma prototype. I work at the intersection of high-level business strategy and human-centred design.

Versatile

Versatile

How I Can Help

How I can help you grow

How I can help you grow

Three ways I work with founders and brands.

01

Strategic Design Consulting

I work with teams to frame the right problem before solving it, turning ambiguous briefs into focused design strategy.

Strategy

Research

Facilitation

02

End-to-end Product Design

From concept to clickable prototype, I design digital products that balance business goals with human needs, covering UX research, information architecture, and Ul delivery.

UX / UI

Prototyping

03

Brand & Communication Design

I help brands articulate what they stand for visually and verbally, crafting identities, decks, and digital touchpoints that communicate with clarity and confidence.

Identity

Campaign

Decks

My Process
A process adaptable to your stage and need
Each engagement is shaped around what the project actually needs — I can enter at any stage and focus where the leverage is highest.
01
Discover
Frame the right problem
Every great outcome starts with understanding the real challenge. I run stakeholder interviews, contextual research, and competitive landscape analysis to surface the hidden constraints and opportunities before a single pixel is moved.
Research · Workshops · Brief definition
Relevant services
Strategic Design Consulting
Every engagement is different. I adapt this process to match your timeline, team size, and where the highest leverage lies. Reach out to discuss what your project needs.
Connect
Let's build something worth talking about.
Open to strategic design, product strategy, and UX research roles. If you have an interesting challenge or just want to talk design, I'm always up for a coffee chat.
My Resume
Updated 2026

Full overview of my education, work experience, skills, and selected projects — formatted for hirers.

Download PDF ↗
Based inBulgaria
AvailableImmediately
LanguagesEN • BG • NL